DIBZ – On-Site Festival Activations for Major Telecom Brand

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A major telecommunications provider needed a seamless way to run on-site prize activations at several large outdoor summer music festivals. Attendees needed to quickly opt into contests, receive notifications, and claim prizes — all without requiring an app.

DIBZ managed the overarching activation and contracted me as the Lead UX Designer to design the digital experience end-to-end.

Festival environments are noisy, crowded, and unpredictable. The client needed:

• A fast, intuitive opt-in flow
• Prize notifications attendees would actually notice
• A reliable barcode-based redemption system
• Messaging flexible enough for three different festivals
• A solution that respected SMS/MMS message limits
   

The experience had to remain smooth in poor lighting, loud surroundings, and inconsistent cell reception.

As Lead UX Designer, I was responsible for:

• User flows for all three festivals (21 total)
• UX writing (scripts, prize language, notifications, instructions)
• MMS layouts and barcoded redemption screens
• Visual assets, including GIFs and promotional messaging
• High-fidelity mockups and prototypes
• Collaboration and hand-off with the DIBZ development team
• On-site QA support during live festival activations
   

I worked closely with the DIBZ CEO, Dev Lead, and the telecom provider’s marketing team.

We created a QR-code-based contest system that allowed attendees to:

• Scan a posted QR code to instantly opt into the contest 
• Receive real-time prize notifications via SMS/MMS
• Use a unique barcode at the activation booth to claim prizes
• View instructions tailored to the festival, time of day, and prize type
   

The solution was lightweight, high-impact, and fully app-free.

• Gathered requirements from the telecom provider and documented open questions
• Defined scope, constraints, and messaging rules with DIBZ leadership
• Created UX copy and messaging guidelines for each festival
• Designed MMS layouts, GIFs, and supporting visual assets
• Developed high-fidelity user flows for three distinct festival journeys
• Collaborated with the DIBZ development team for implementation
• Supported on-site QA during live festival activations

• Strong attendee participation across all festivals
• Smooth, error-free prize redemptions using barcoded MMS
• Positive feedback from festival staff and partner teams
• Efficient messaging flows that stayed within SMS/MMS budgets
• High brand engagement for the telecom sponsor

• App-free experiences excel in high-noise, high-distraction environments
• Clear UX messaging dramatically reduces staff workload
• Consistent visuals across festivals strengthened brand trust
• The strong results contributed to ongoing interest in future activations

*Note: All finished designs shown here are property of their respective owners. Designs displayed here are for the purpose of my portfolio only and should not be repurposed or reused without consent.