Guideline
Guideline
Created a complete visual identity system, marketing collateral, and a multi-page website for a startup modernizing airport guest services. Work included brand development, layout design, iconography, and UI/UX concepts for digital touchpoints.
LetzChat
Guideline
Designed industry-specific web layout concepts and marketing materials for a multilingual translation platform. Delivered high-fidelity page designs, information layouts, and custom visual assets across several sectors.
OpenText
OpenText
Produced brand-aligned marketing and collateral within an established enterprise design system—including print layouts, visual directions, and internal communications.
NAADSN
Developed the complete brand system for a defence and security research network. Work included logo design, bilingual business cards, PowerPoint templates, and printed collateral with a focus on clarity, credibility, and academic presentation.
Little Eva Rose and Co.
Created a brand identity and print collateral for a Canadian children's leather goods boutique, including logo design, custom insole branding artwork, and a promotional thank you card insert.
Urban Wetlands Honey
Urban Wetlands Honey
Designed product label artwork for an Ontario artisan honey producer, including bilingual packaging, nutrition facts layout, and a custom honeycomb pattern illustration.
FaithLife Financial
Designed a broad range of marketing and member communications for a not-for-profit, member-owned insurance company, including multi-issue magazine layouts, brochures, mailers, posters, and banners. Work recognized with a Best in Show award from the Insurance and Financial Communicators Association.
Wilfrid Laurier University
Designed posters, invitations, and brochures across departments and campuses, working within the University's stringent corporate brand standards. Work focused on clear information hierarchy and consistent application of institutional guidelines across all formats.